Why are shiny colors rare in nature? Artificial flower experiment suggests a visual trade-off

Nature is brimming with color in almost every season. While the majority of colors are matte, some are shiny. Evolutionary biologist Casper van der Kooi wondered why shiny colors are so rare. He researched how bees perceive glossy colors by using artificial flowers. The experiment showed that shiny objects can be easily seen from afar, but are more difficult to discern up close. “It’s a visual trade-off.”

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