Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard to pinpoint exactly what Roblox is: Is it a game? Is it social media? Is it a place to create content or consume media? Is it a place to shop or sell? Is it a metaverse? Or simply a platform? How do we even understand what Roblox is? And does it matter?
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